Discover the strength and beauty of your color with Redken’s Color Extend Blondage Conditioner. This product features citric acid to strengthen hair from the inside out, helping maintain a healthy cuticle for a lustrous hue that lasts up to 45% longer*, while powerful purple pigments remove unwanted brassiness, leaving your blonde hair tone cooler and brighter. Expect luscious locks that are moisturized, detangled—even if you have platinum or white-blonde hair! Experience it yourself at home with expert styling advice from our stylists.