The Aveda Men Pure-formance Firm Hold Gel has all the right qualities to make it your go-to styling product. This product brings shine to your styles with a lightweight formula. This gel creates a UVA shield around your hair to prevent the drying effects of the sun, and its subtle spearmint and floral formula make it an experience all its own. Apply to damp hair, and air dry to experience great control.
- Get maximum hold control to create any style
- Lightweight feel for all-day comfort
- Define and shine your look with a natural finish
- Does not leave hair feeling crunchy.